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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Image Umbro Brand
 Gazdíková, Lenka ; Janák, Vladimír (advisor) ; Petráčková, Jana (referee)
Title: Image Umbro brand Annotation: The objective of the bachelor thesis is to identify the image of the sports brand Umbro. The first section coveres the literature findings which desribes brand, brand knowledge and brand image. Furthermore, a process of a marketing research is defined as a base to my own research. The second section analyzes Umbro brand, realization and evaluation of my own research of image Umbro brand. In the end of the thesis, there are suggested recommendations to increase brand attitudes towards the sports brand Umbro. Keywords: Brand image, sports brand, marketing research
Detailed record
Image Umbro Brand
 Gazdíková, Lenka ; Janák, Vladimír (advisor) ; Petráčková, Jana (referee)
Title: Image Umbro brand Annotation: The objective of the bachelor thesis is to identify the image of the sports brand Umbro. The first section coveres the literature findings which desribes brand, brand knowledge and brand image. Furthermore, a process of a marketing research is defined as a base to my own research. The second section analyzes Umbro brand, realization and evaluation of my own research of image Umbro brand. In the end of the thesis, there are suggested recommendations to increase brand attitudes towards the sports brand Umbro. Keywords: Brand image, sports brand, marketing research
Detailed record

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